after the rain continues its international expansion with a new opening in United Arab Emirates at the Machka: a complete well being center dedicated to women , a unique offer.
Geneva, March 17th, 2011 - by choosing after the rain, the Machka wanted to offer unique treatments featuring well-being and effectiveness. The seven signature facials from after the rain are provided on site as well as specific body treatments. Local entrepreneurs have been convinced by after the rain's philosophy; each treatment is personalized to the guest needs' and wishes'. If the concept of this first Machka center becomes successful, Finex Spa Solutions will develop it into franchises throughout the country.
for Patrick Saussay, Managing Director of after the rain, this new venture proves that the Swiss brand is capable of adapting its offer to specific market needs. "The Machka is a simultaneously quality-oriented, complete and friendly concept… Our expertise was the perfect fit for this project. For after the rain, this is a promising partnership, a warm and welcoming door into a country focused on economic growth."